Access and Use by U.S. Residents Only
This Website and its contents are designed to comply with U.S. laws and regulations. Although accessible by others, the Website and its content are intended for access and use by U.S. residents only. We do not intend to offer goods or services to, or monitor the behavior of, individuals who are located outside the U.S. By accessing, previewing, or otherwise using our services and/or the Website in any manner, you represent and warrant that you are a resident of the United States. If you are visiting this Website from the European Union, or other regions with laws governing data collection and use that may differ from U.S. law, please visit www.budget.com and select the Website that is designed for your country of origin.
Your Online Privacy
A Betterway Rent-A-Car, Inc .d/b/a Budget Rent A Car of Atlanta and its affiliated entities (Betterway Group) respects the privacy of every individual who sends us e-mail or other communication and who visits our Website (defined below) as well as any other websites, applications (including mobile apps), or products or services we offer (each, a “Platform”). Your privacy is very important to us. This Privacy Policy describes how Betterway Group Inc. and its subsidiaries and affiliated companies (collectively, “we”, “us” or “our”) collect, use, and disclose personal information of visitors to our Website, those who communicate with us, users of our online services, and others to whom we expressly provide that this Privacy Policy will apply (collectively, “you” or “your”).
This Privacy Policy applies to the following Websites (collectively, the “Website”):
- BudgetATL.com
- BudgetBHM.com
- BudgetKC.com
- BudgetMemphis.com
- BudgetNebraska.com
- BugetUtah.com
- BudgetWichita.com
- BetterwayRewards.com
Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using our Website in any way, such as browsing or interacting with it, you acknowledge that you have read, understood, and agree to be bound by the terms and conditions set forth in this Privacy Policy and the Terms and Conditions of Use. Your acknowledgement includes your consent and agreement to the manner of collection and use of information, including the use of personal information (described below). If you do not agree with this Privacy Policy and the Terms of Use, you may not use this Website.
This Privacy Policy applies to the processing of information about you that we collect when you use our Platform. It does not apply to information that you may provide to other third parties or others with whom you share information about yourself, that we may collect offline or through any other means, including on any other website operated by any third party, or that may be collected by any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.
For California residents, additional rights and disclosures required by California law may be found in our CCPA Privacy Notice for California Residents.
Information We Collect and How We Use It
Information we collect automatically when you use our sites or services.You can visit our Website without telling us who you are or providing us with any information. However, we may collect information about your activity and visits on our Platform, including but not limited to the domain names, IP addresses, host names, content and advertisements you use or interact with, the address of the site from which you arrived, and browsing patterns and actions, such as pages requested of all visitors to our Website, to gather certain metrics such as the number of visits, pages visited, and average time spent on the Website. We may also collect information relating to your interaction with our sites and services from the devices you use, such as your unique device ID, device type, and advertising ID. We also may collect the e-mail addresses of those who send us e-mail messages. We use this information to continually improve the convenience and functionality our Website for our customers. The information is collected using cookies or similar technologies as described below.
Information you give to usWe are unable to provide you with certain products and services if you do not provide certain information to us. If you choose to provide us with personal information on the Website, for example by renting a vehicle, purchasing other goods or services, enrolling in our Fastbreak or Betterway Rewards programs, or responding to a questionnaire or survey, you are agreeing to share that information with us and with our subsidiaries, affiliates, licensees, and business partners. We use personal information about you to improve our marketing and promotional efforts, to statistically analyze Website usage, to improve our content, and to customize our Website’s services, content and layout. For example, we may use the information to ensure the proper delivery of information you requested, provide personalized service, and to inform you about our products and services. We may also use your personal information to inform you of new products, services, changes, or promotions. If you do not want us to send you this type of information, please send us an e-mail at customerservice@budgetatl.com.
Information collected from other sourcesFrom time to time, we may utilize the services of third parties in our business and may also receive personal information collected by those third parties in the course of the performance of their services for us or otherwise. We may combine your information with information we collect from third parties or public sources, including analytics providers, advertising networks, and publicly available sources.
How We Collect and Use Personal Information
Purposes
We collect information from you during the process of reservation and rental transactions, such as name, date of birth, address, phone number, driver’s license number and payment card information.
We collect personal information from you to enable us to manage, maintain, and develop our business and operations, including:
- Communication: to communicate with you; to respond to inquiries or requests submitted by you; to alert you to updated information and other new products and services from us, or third parties, or to forward promotional materials to you, where you have consented to receive such information.
- Service Access and Registration: to establish, maintain and manage our relationship with you when you purchase a product or service from us or create an account on our Website in order to access one of our services so that we may provide you with, or receive from you, the programs, products and services that you have requested.
- Customer Relationship Management: to contact you about your account or order; to provide you with customer service (such as responding to questions, concerns and feedback as well as contacting you via email, telephone, SMS/text, post, direct message or other similar communication method for this purpose); to notify you of material changes to our terms or this Privacy Policy; to be able to review the products and services that we provide to you so that we may understand your requirements for our programs, products and services and so that we may work to improve our products and services; to be able to review the products and services that we obtain from you so that we may work with you and so that you may understand our requirements for such products and services; to administer or otherwise carry out our obligations in relation to any agreement you have with us.
- Sweepstakes, Contests, Events, Product Trials, Surveys, Awards: to enable you to participate in sweepstakes, contests, events, awards, surveys and polls and to provide you with any prizes or awards as applicable.
- Business Administration: to administer and protect our business and sites, such as troubleshooting, testing, system maintenance, support, and reporting and hosting data; to protect us against error, breach of contract, negligence, fraud, theft, illegal activity and damage to our goods and property; to ensure network and system security and prevent, detect, mitigate, and investigate fraud, security breaches, and other prohibited or illegal activities; to verify your identity.
- Data Analytics: to measure the performance of our marketing campaigns (for example, analyzing open and click rates); to provide insight and analysis of our customers for ourselves and our business partners.
- Sales and Fulfillment: to complete a transaction or service requested by you; to manage payments, fees and charges; to collect and recover money owed to us.
- Marketing: to provide you with marketing via email, post, telephone, SMS/text, social media and other digital channels (including Facebook Custom Audiences and Google Custom Match); to make suggestions and recommendations to you about goods and services that could be of interest to you. For more information, see the Marketing section below.
- Advertising: to select and deliver advertising and content to you and measure the delivery and effectiveness of such advertising and content.
- Personalization: to ensure the Website is relevant to your needs; to personalize content, service and communications and target advertising, as further explained in Personalization and Advertising section below.
- Aggregation and Anonymization: to aggregate and anonymize your data so that we can use it to enable us to sell advertising and monitor the efficacy of our business partnerships.
- Legal: to enable us to comply with applicable law or regulatory requirements.
- Reasonable Purpose: to accomplish any other reasonable purpose to which you consent.
Personalization and Advertising
We want the ads and content displayed on our Platform to be relevant to you. Personalizing and targeting advertising, content, services and communications allows us to provide you with much of our online content.
We will use your information to provide you with personalized content, services and communications as well as targeted advertising on our Platform, sites operated by our group companies and selected partner sites. We do this by matching, combining or linking the different sources of information we hold about you (e.g., linking your contact information with your activity across our Platform or by linking your activity on our Platform across all your devices using your email or social media log-in details) or by creating segments based on various factors such as your age and gender, your device details or your inferred interests. We work with data management platform providers to assist with this process.
We also use your information for retargeting (for example, you could see an advertisement on a partner site such as Facebook for a product that you have recently viewed on our sites).
These activities may involve the use of cookies and other similar technologies as described below.
Marketing
Where we have the appropriate permissions or as otherwise authorized by applicable law, we will use your information to market and advertise our products and services and occasionally third-party products and services that could be of interest to you including third party offers, advertisements, competitions or commercial communications by telephone (mobile and landline when available), post, electronic messaging (including SMS and MMS), email, online or via applications. You could be contacted directly by our third-party service providers for these purposes.
You can always tell us that you wish to stop receiving direct marketing communications from us. But remember, if you do not want us to get in touch with you, you will miss out on offers.
If you would prefer not to receive direct marketing communications, simply let us know at any time by writing to customercare@budgetatl.com or by following the opt-out instructions in the relevant communication. Please note that this will not stop you from receiving service messages from us.
Disclosure
Your personal information may be used and disclosed:
- as permitted or required by applicable law or regulatory requirements;
- to meet national security or law enforcement requirements;
- to comply with valid legal processes such as search warrants, subpoenas or court orders;
- as part of our regular reporting activities;
- to protect our rights and property;
- where the personal information is publicly available;
- during emergency situations or where necessary to protect the safety of a person or group of persons investigate fraud, or respond to a government request; or
- for any additional purposes for which we have obtained your consent.
We may use or disclose your personal information without your knowledge or consent where we are permitted or required by applicable law or regulatory requirements to do so.
Sharing Information
We do not intend to sell any of the information we collect to third parties. We may provide aggregate statistics to reputable parties and our subsidiaries, affiliates, licensees, and business partners about the visitors to our Website and where not legally prohibited, these statistics may include personal information about you. We do this so they, too, can understand how often people use their areas of the Website in order for them to provide you with the best possible experience.
We may share your personal information with our employees, contractors, consultants, affiliates and other parties who require such information to assist us with managing our relationship with you, including third parties that provide services to us or on our behalf, for the purposes outlined in this Privacy Policy. For example, we may share your personal information from time to time with our third-party information technology and data processing service providers so that we may operate our business. We may use a number of service providers inside and outside the European Union to store data and customer management information, provide disaster recovery services, and related information technology services that we need to conduct our business and perform any contract we enter into with you. Any third parties we contract with to process your data on our behalf are subject to contractual obligations to protect the security of your data in accordance with the terms of this Privacy Policy.
We share your information with advertisers, ad servers, ad networks and content recommendation services to select and deliver advertising and content, and target and personalize advertising and content both on our sites and on selected partner sites. This will not include any information which directly identifies you in the real world, such as your name, email address, address or phone number. However, by interacting with or viewing an advertisement or content, you should be aware that the third party could make the assumption that you meet the targeting criteria used to display the advertisement or content. We also share your information with analytics and search engine providers to assist us in the improvement and optimization of our sites.
We may disclose or transfer your personal information to third parties in connection with a corporate re-organization, merger or amalgamation, or the sale of all or substantially all of our assets, provided that the personal information disclosed continues to be used for the purposes permitted by this Privacy Policy by the entity acquiring this information.
We reserve the right to disclose your personal data in order to comply with the law, applicable regulations and government requests. We also reserve the right to use such information in order to protect our operating systems and integrity as well as other users.
Legal Bases For Processing Your Data
Based on General Data Protection and Regulation (GDPR) and other privacy regulations, we rely on one or more of the following legal bases when processing your data:
How Long We Keep Your Information
We are required by law to keep certain information about our customers (such as financial and transaction related data) for the legally mandated minimum period of time after they cease being customers for tax purposes. We may adjust this retention period to comply with changes in the law.
Our data retention periods vary depending on the context of the services that we provide to you and our legal obligations. To determine the appropriate period for which we keep your data, we consider the amount, nature and sensitivity of your data, the potential risk or harm from unauthorized use or disclosure of your personal data, the purposes for which we process that data (and whether we can achieve those purposes through other means), and applicable legal requirements.
Tracking Technologies
Like many other websites, our Website and third-party service providers may use cookies, clear GIFs/pixel tags, JavaScript, local storage, log files, and other mechanisms to measure, collect and record information about Website and browsing activity on the Platforms and to customize information to your personal tastes. A “cookie” is an element of data that a website can send to your browser, which then stores the cookie on your hard drive of your computer or mobile device. When you return to our Website, we can recognize you from the information stored in the cookie and can tailor information to suit your individual preferences. The goal is to save you time and provide you with a more meaningful visit. We may also use cookies to personalize the content that you see on our Website or to customize marketing and other information we provide to you. We may combine this information with other information we collect about users. You may set your browser to notify you when you receive a cookie and to refuse or accept cookies. However, please note that if you choose not to accept cookies, you will limit or disable the functionality we can provide to you at our Website.
Social Media Widgets
Our Website includes social media features, such as the Facebook Like button, Twitter, and other features that link our Website to our social media pages (the “Widgets”), such as the “Share This” button and interactive mini-programs that run on our Website. These features may collect your Internet protocol address as well as the page you are visiting on our Website.. Social media features and Widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy statement of the company providing it.
Additionally, certain sites in our Platform may offer services that require you to set up an account prior to receiving such services. To create a secure account, you can use your email address and a password or if the site offers a Facebook single-sign-on service, you will be able to register for and log-in to your account using your Facebook account. If you choose to use the Facebook single-sign-on service, you are granting permission to Facebook to share certain profile information with us. This will include your name, profile picture, list of friends, and any other information notified to you by Facebook prior to you completing the single-sign-on authorization process. You control what social media information you allow us to have access to using the privacy settings on the applicable social media platform and any permissions you give as part of the single-sign-on authorization process.
Google Analytics
We use a tool called “Google Analytics” to collect information about the use of this Website. Google Analytics collects information such as how often users visit the Website, what pages they visit when they do so, and what other sites they used prior to coming to this Website. We use the information we get from Google Analytics only to improve this Website. Google Analytics collects only the IP address assigned to you on the date you visit this Website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy & Principles. You can prevent Google Analytics from recognizing you on return visits to this Website by disabling cookies on your browser. We are not responsible for any other uses by Google of information collected by Google Analytics that are not authorized by or covered in this section.
California’s Do Not Track Notice
We do not track our web visitors across third-party websites to provide targeted advertising and therefore, our Website does not respond to Do Not Track (DNT) signals. We do not support Do Not Track browser settings and do not currently participate in any Do Not Track frameworks that would allow our Website to respond to signals or other mechanisms from you regarding the collection of your personal information.
California Privacy Rights
California’s “Shine the Light” law (California Civil Code Section 1798.83) permits our visitors who are California residents to request certain information regarding our disclosure of personally identifiable information to third parties for their direct marketing purposes. Please see the CCPA Privacy Notice for California Residents for further information and details.
Collecting Information for Children
Our Platform is not intended for children under the age of 18.. If you are under the age of 18, you should not provide personal information on this Website and should ask your parents or guardians to submit a request on your behalf if you want to receive information related to this Website. If you are under the age of 18, you must ensure that your parent or guardian purchases the products or services on your behalf. As per the Children’s Online Privacy Protection Act (15 U.S.C. 6501, et seq.), we do not knowingly collect or maintain personal information from persons under the age of 13.
BY ACCESSING OR USING THE WEBSITE, YOU DECLARE YOU ARE OF LEGAL AGE TO AGREE TO THIS PRIVACY POLICY OR, IF YOU ARE NOT OF LEGAL AGE, THAT YOU HAVE OBTAINED PARENTAL/LEGAL GUARDIAN CONSENT TO DO SO.
Links to Other Websites
Our Website may offer advertisements and links that transfer you to other websites where data privacy practices and standards may be different than ours. If you click on one of these advertisements or linked websites, you are then subject to the privacy policies and other policies of such website and are no longer protected by our policies. We are not responsible for, or able to monitor or control, the policies and practices of other companies and their websites, including with respect to their collection, use or disclosure or your personal information. You should review the privacy policies of these linked websites before providing them with personal information, and we are not responsible for, and have no control over, information you submit or provide on these third party, linked websites.
International Transfers of Data and Information
If you choose to provide us with personally identifiable information, it may be stored in the United States and in other jurisdictions. If you are visiting our Platform from the European Union or other regions with laws governing data collection and use, please note that your personally identifiable information may be transferred to the United States, and to other jurisdictions, which may not have the same data protection laws as the European Union and may not afford many of the rights conferred upon data subjects in the European Union. You acknowledge that you understand: (i) your personally identifiable information may be used for the uses identified above in accordance with this Privacy Policy; and (ii) your personally identifiable information may be transferred to the United States, or other jurisdictions as indicated above.
Security
No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us, and you understand that any information that you transfer to us is done at your own risk.
Our Platform is hosted in the United States, and we conduct all of our business from our office located in the United States. Accordingly, the information which you provide to us may be transferred to countries outside the European Union. By submitting your personal data, you’re agreeing to the transfer, storing and processing of your data outside of the European Union. Your data may be transferred to countries that do not have the same data protection laws as the country from which you initially provided the information.
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronica, and managerial procedures to safeguard and secure the information we collect online. Our secure server uses Secure Sockets Layer software (“SSL”) which allows us to receive information that your Web browser encrypts and transmits to us. SSL encryption technology helps to prevent the unauthorized viewing and downloading of your personal information. However, please note that we cannot fully guarantee that data is securely transmitted over the Internet because of its nature, or that your personal information may not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. We strongly urge you to protect any password you may have for our Platform and not share it with anyone. You should always log out of our Platform when you are done using it, especially if you are sharing a computer with someone else or are using a computer in a public place.
In addition, although we obligate third parties who support our Website and their related offers or other programs to use any personal information only for the purpose of performing their work, we do not control such third parties’ website, their policies, or their security measures.
If we learn of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Website or providing personally identifiable information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Website. We may post a notice on our Website if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
Your Rights
You have certain rights in relation to the personal data we hold about you, which we detail below. Certain rights only apply in specific circumstances as set out in more detail below. We have also described how you may exercise those rights. When you exercise your rights, we need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We will also contact you to ask you for further information in relation to your request to speed up our response.
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You have the right to:
- Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
- Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we need to verify the accuracy of the new data you provide to us.
- Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no legitimate reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we could have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we are not always able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) but you object to the processing on the ground that it impacts your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes (more information on your marketing choices can be found in the Marketing section above). In certain cases, we will demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
- Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
- Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us using the details provided in the Questions and Contact Information section below.
Reviewing and Changing Your Personal Information
You have the right to access and correct your personal information. You can review, update, delete and change your personal information by sending us an e-mail at customercare@budgetatl.com or by notifying us in writing at Betterway Group, Attention Jennifer Gelder, 1110 Northchase Parkway SE, Suite 200, Marietta, GA 30067. In certain circumstances where your personal information is necessary to protect us against error, breach of contract, negligence, fraud, theft, illegal activity and/or damage to our goods and property, we may decline to make changes to or delete your personal information.
Governing Law, Venue and Forum
Unless otherwise noted in this Privacy Policy, this Privacy Policy and Terms of Use shall be governed by the laws of the State of Georgia and by the federal laws of the United States, excluding their conflicts of laws provisions. All disputes, controversies and disagreements between the parties arising out of or related to this Privacy Policy shall be exclusively submitted for, resolved and finally settled by, binding arbitration. The arbitration shall be conducted by three (3) arbitrators exclusively in Cobb County, Georgia, in accordance with the Commercial Arbitration Rules of the American Arbitration Association, and any arbitration conducted pursuant to the terms of this Privacy Policy shall be governed by the Federal Arbitration Act (9 U.S.C., Secs. 1-16). The Parties waive any objection that might be made on the ground that such venue may be in an inconvenient forum.
You further agree that any disputes or claims not subject to the arbitration provision discussed above shall be resolved by a court located in Cobb County, Georgia, and you agree and submit to the exercise of personal jurisdiction of such courts for the purpose of litigating any such claim or action. PLEASE NOTE THAT BY AGREEING TO THIS PRIVACY POLICY, YOU ARE: (1) WAIVING CLAIMS THAT YOU MIGHT OTHERWISE HAVE AGAINST US BASED ON THE LAWS OF OTHER JURISDICTIONS, INCLUDING YOUR OWN; (2) IRREVOCABLY CONSENTING TO THE EXCLUSIVE JURISDICTION OF, AND VENUE IN, STATE OR FEDERAL COURTS IN COBB COUNTY, GEORGIA OR ANY DISPUTES OR CLAIMS BROUGHT UNDER THIS PROVISION; AND (3) SUBMITTING YOURSELF TO THE PERSONAL JURISDICTION OF COURTS LOCATED IN COBB COUNTY, GEORGIA FOR THE PURPOSE OF RESOLVING ANY SUCH DISPUTES OR CLAIMS.
Changes to This Privacy Policy
From time to time, we may revise this Privacy Policy to reflect changes in our privacy practices.. Any revisions made will be posted within the Privacy Policy on the Website and will take effect immediately after they are posted unless otherwise noted. Collection and use of information from that point forward will be subject to the revised terms. If you do not agree with any revision to this Privacy Policy, you must stop using and accessing the Website. Your continued access or use of the Website after any such revisions are posted will constitute your acceptance of these changes. You should review the Privacy Policy from time to time for any changes. This Privacy Policy was last updated on July 18, 2024.
Questions and Contact Information
If you have any questions, concerns or comments about this Privacy Policy, please send us an e-mail at customercare@budgetatl.com or contact us at 770-240-3302. You can send written comments to: Betterway Group, attn.: Jennifer Gelder, 1110 Northchase Parkway, SE, Suite 200, Marietta, GA 30067.